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Shop of 5 pockets, shop of 5 pockets,
The instruction on the action «Медведь-5 Pockets»
From now on on all network the action «Медведь-5 Pockets» starts. Operating directors and managers should familiarise in details with the given instruction and to inform the necessary information to the personnel.
1. From 20.09.07 in each shop «5 Pockets» on resepshn the Bear who is now a talisman of a brand and a symbol of the Head of a retail network should sit. Without fail to show completely prepared Bear at meeting of the Moscow seniors where there will pass procedure okkultizatsii!!! Absence of the Bear at meeting will cause NAKAZANE! YOU WILL be punished!!!
2. The bear is not stock, is not subject to the account at inventory.
3. For giving of occult force the Bear is got at the expense of collective. 50 % of the sum are paid by the manager, the rest is brought by sellers. Use second-hand the Bear probably only in the presence of convincing proofs of an accessory of the last to the employee of the company.
4. Requirements to the Bear. "The bear of 5 pockets" (new or second-hand) should have growth not less 1м, the size of jeans not less 25th. In case of use of an old (second-hand) bear it is necessary to hide all defects from buyers improvised means. Expression of the Bear muzzle should have peaceful good-natured character, malice and an ambiguity is excluded. On-possibility, on a muzzle of the Bear between a nose-button and a mouth to simulate Moustaches, hairs upwards. The last symbolises stable growth of gains and company advancement.
5. Attributes. "The bear-talisman of 5 pockets" is serious imidzhevoj advertising. Thus it should advertise not the concrete stamp, and a brand «5 Pockets» as a whole. It is necessary to dress the Bear in jeans, preliminary having removed with them klepki and sewn in labels. On top to pull a vest «5 pockets», accurately having filled it in trousers. It is necessary to exclude distracting accessories: jeweller ornaments, varezhki, krossovki. A belt to use only in emergency cases. For commercial success to organise trade in caps and bejsbolkami from a head of the Bear.
6. Orientation of the Bear in space. The bear should be steadily located on resepshn by a muzzle to an input in shop. It is recommended to fix a bilateral adhesive tape the fifth point of the Bear to a plane resepshn. The back of the Bear should lean conveniently on firm (the monitor, the printer, a fax)
7. Action registration «the Bear of 5 Pockets». The spirit of shop should be through impregnated by the Bear. On bejdzhike each employee (including workers of office) besides the standard information should be propechatan an action logo «Медведь-5 Pockets» (reserve bejdzhiki in Advertising department). On a show-window to paste traces of the Bear (traces in curves the Advertising department will send). For attraction of an additional consumer stream to the right of the Bear to put krynku with honey and a spoon. For problem buyers to have in presence medovuhu (to children medovuhu not to pour – the penalty 1000р). At job with the buyer correct speech turns should be used: «the Bear planting», «Honey popka», «potoptyzhtes!», «In our clothes it is cosy, as in a den!» «In clothes of competitors you look as the Bear» etc., etc. every morning before opening of shop the manager or the senior seller are obliged to grease with honey all door handles (except podsobok). Jalousie to grease on perimetre. It will strengthen moral spirit of a command and will raise gains!
8. The discount program. Ours "the Bear of 5 pockets" is an occult talisman. It is necessary to change technology of personal sellings for more progressive methods of influence! Along with it use of the Bear should carry and practical character. At job with the Bear following bonuses are entered:
· At purchase from 2 000р the right to take the St. Bear for a paw is given to the buyer, focusing attention to its curative properties,
· At purchase from 4 000р the St. Bear personally hands over to the buyer a discount card,
· At purchase from 10 000р. The buyer has the right to take away the St. Bear for the night,
· At returns to suggest to take medovuhi and to leave purchase to itself,
· to Use honey for sale provocation: Buy jeans, and we will treat you with honey!
· to Give 5 %-s' discount to party members «Uniform Russia» at a presentation of party-membership cards (in the near future tehotdel will send samples of party membership cards),
9. Personnel selection. To a staff department (across Moscow) and regional Operating to make active a set of employees with the bear surnames (Medvedev, Potapov, Mishin, Mihajlovich, Drills, etc.). In special cases to promise the raised salary and % from sales. In order to avoid conflicts to aura to dismiss employees with beer surnames (Pchelkova, SHmelkova, etc.).
10. Sanctity maintenance "the Bear of 5 pockets". For preservation of occult properties and maintenance of efficiency of use of the trading area is necessary to spend power feed of the Bear. To managers and the Senior sellers not less than 1 time a week (to Regional Managing directors not less than 1 time a month) to put the Bear under a pillow for the night. Before a dream it is necessary to believe in «5 Pockets» and to wish all good owners of business. On pain of deposit deprivation it is forbidden to think of Shehovtsove V. E badly.
11. Penal sanctions. All infringements of the given instruction are considered as rough offences and are punished by the most terrible penalties! Each employee of the company should understand, that among themselves and the Bear he should choose the Bear!
Shop of 5 pockets and shop of 5 pockets
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